To drive attendance to a charity fundraiser for the Chip Miller Charitable Foundation, through online and offline promotions. The event premiered “The Quest,” created by filmmaker Michael Brown. The documentary chronicled the untold tale of the driver and the man who dreamed to take the car back to France for the 50th anniversary of the win but who lost his life early to a rare disease called Amyloidosis.
- Working with a team of volunteers and with Evolve Studios, we developed an interactive Web site that showcased the promo video and accepted ticket sales and donations.
- Integrated formal mailed invitations to drive ticket sales online.
- Utilized social media, including Facebook, to promote the event to as many people as possible online.