development process for strategic plan


The Challenge:

To develop a patient database and increase market share of a nephrology product for the ad agency of a large biotech company. Client was short staffed and needed an experienced pharmaceutical product marketer.

Our Solution:

  • Developed a strategic and tactical plan that was tested and rolled out nationally.

The plan included:

  • Competitive review and media analysis/recommendations
  • Education of client team members with information about therapeutic category, products and competition

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