Ikon email campaign


The Challenge:

To create leads for a B2B sales force in the faith-based market and to convince the target to invite a sales representative in for a demonstration.

Our Solution:

  • Developed tactical plan to achieve client goals
  • Created series of test emails, each with unique images and messages that resonated with target audience
  • Create a landing page to capture all leads

The Results:

A successful campaign that put leads in the sales pipeline. The campaign rolled out nationally.


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