Accupac Pay Per Click Results

The Challenge:

To create corporate visibility and drive inexpensive, qualified leads to a B2B pharmaceutical supplier’s Website.

Our Solution:

Implemented an extensive pay-per-click campaign on Google, Yahoo! and Business.com through:

  • Development and optimization of appropriate keyword list and solid creative positioning
  • Driving users to specific landing pages on the website that will provide a successful search and ultimately result in contacting a sales rep
  • Complimenting organic listings
  • Expanded to International search
  • Continually testing and measuring terms to receive optimal results

The Results

  • Drove numerous new leads to sales team at a 33:1 ROI
  • Created a new sales channel/target market for client
  • Tripled monthly Web site traffic since campaign inception
  • Generated a higher than average B2B click through rate
  • Maintained a lower than targeted cost per click
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