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Brand Identity and Lead Generation

Accupac Corporate Brochure

The Challenge:

Create a new brand identity for an established pharmaceutical contract manufacturing company that expanded under new management.

Our Solution:

Develop new corporate positioning and a solid strategic/tactical plan for lead generation including:

  • Extensive client satisfaction survey to obtain feedback for positioning
  • All new sales collateral and marketing materials including an updated logo, new brochure, corporate Web site (visit www.accupac.com) and sales presentation
  • Standards of consistency for new corporate and service positioning

The Results:

Active Integrated was awarded two Gold MarCom Creative Awards for creativity/design and overall business-to-business brochure for Accupac’s new brochure!

 

 

On September 15th, 2011   /   Case Study   /   Leave a comment
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