The Challenge:

To increase the amount of money raised for the Delaware Valley Chapter of the Alzheimer’s Association during the third through seventh and final annual Corvettes for a Cure event.

Our Solution:

Developed grass-roots promotions to build public awareness, attendance and donations including:

  • Creation of Web site that detailed the event, showcased previous year’s winners and accepted online registrations
  • Launched an aggressive public relations campaign
  • Distributed flyers and promotions at regional Corvette shows
  • Acquired sponsors

The Results:

  • Increased the amount of money raised year after year for the Association
  • Doubled the amount of Corvettes in attendance
  • Published post-event articles in both Vette and Corvette Enthusiast magazines
  • Awarded a Gold MarCom Creative Award in the Public Service Promotion Campaign category

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