To promote and communicate vast, complicated product lines to existing and prospective B2B clients to generate new sales.
Development and implementation of a strategic plan (on a small budget) including:
- Promotional email campaign and product sell sheets
- Web site landing pages added to client’s existing site
- Client database mining to identify level one and level two leads
- Identification and purchase of targeted acquisition lists
An integrated campaign that provided support and leads to the sales team and better e-communication to clients and prospects.