Strategic plan development

The Challenge:

To promote and communicate vast, complicated product lines to existing and prospective B2B clients to generate new sales.

The Solution:

Development and implementation of a strategic plan (on a small budget) including:

  • Promotional email campaign and product sell sheets
  • Web site landing pages added to client’s existing site
  • Client database mining to identify level one and level two leads
  • Identification and purchase of targeted acquisition lists

The Results:

An integrated campaign that provided support and leads to the sales team and better e-communication to clients and prospects.

 

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