Verispan SDI Health Partner Rewards Program

The Challenge

  • Create direct-to-physician acquisition and retention program for audit panels

Our Strategic Solution

  • Surveyed physicians to profile their market research loyalty behaviors. Based on the results from the survey, developed strategic marketing plan aimed at driving HCP enrollment and loyalty
  • Built new brand for program which included new logo and positioning/creative standards
  • Created an ongoing campaign that integrated Websites, custom direct mail, email, search engine marketing and enhanced rewards offerings

The Results

  • Filled the research surveys in less than two hours of sending emails/within three days of mail arrival
  • Created successful, ongoing program that helped increase panel participation long-term

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