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Healthcare Acquisition/Retention Program

Verispan SDI Health Partner Rewards Program

The Challenge

  • Create direct-to-physician acquisition and retention program for audit panels
    • Surveyed physicians to profile their market research loyalty behaviors
    • Based on the results from the survey, developed strategic marketing plan aimed at driving HCP enrollment and loyalty
    • Built new brand for program which included new logo and positioning/creative standards
  • Created an ongoing campaign that integrates Web sites, custom direct mail, email, search engine marketing and enhanced rewards offerings
    • Filled the surveys in less than two hours of sending emails/within three days of mail arrival
  • Created successful, ongoing program
  • Obtain physician input regarding their preferences for participating in market research studies

Our Strategic Solution

  • Surveyed physicians to profile their market research loyalty behaviors
  • Based on the results from the survey, developed strategic marketing plan aimed at driving HCP enrollment and loyalty
  • Built new brand for program which included new logo and positioning/creative standards
  • Created an ongoing campaign that integrates Web sites, custom direct mail, email, search engine marketing and enhanced rewards offerings

The Results

  • Filled the surveys in less than two hours of sending emails/within three days of mail arrival
  • Created successful, ongoing program
On September 16th, 2011   /   Case Study   /   Leave a comment
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