Wiktionary defines “virtual” as:
- Of something that is simulated in a computer or on-line.
- The virtual world of his computer game allowed character interaction.
- Related to technology.
- virtual communication
Active Integrated Marketing defines “virtual” as our business model that gives our client’s more bang for their buck. Why? Because some clients don’t need a traditional “brick and mortar” agency. Because some clients work virtually themselves. Because some clients generally want one point of contact. Most importantly, because some clients want to pay for the work they need, not overhead of an office and extra staff that aren’t working on their account.
We draw from an array of highly experienced advertising and marketing professionals that have unique skills needed for each client project. We partner with only the best. Relationships are what make this business go-round, and it is our deep and extensive network of other independent marketing specialists that enables us to offer superior services to our clients at a more competitive rate. And you’ll always have one main point of contact managing your account.
We believe our virtual model also makes us more flexible – there’s no bureaucracy to deal with so we can make nimble decisions and get things done on your timing. By building best-of-breed teams, you’re getting the most experienced team in the industry and the best project management available.
The technology we all have access to makes account management and file sharing easier than ever. It allows us to “meet” online which can make more efficient use of everyone’s time. Of course nothing will ever take the place of face-to-face meetings – we’ll be there when you need us or when the situation requires it. We might even be able to get you out of the office for a quick lunch!
We recognize not every client is comfortable with this model, and that’s okay. We’ll be here when the time is right for you. If you would like to learn more about how your company/brand/service can benefit from working with a custom-built team of marketing experts, give us a call. Or better yet, ask one of our clients – most of them have been with us for a very long time.