Taking AIM…Blog

The purpose of our blog is to provide relevant and strategic marketing information you can use as a resource. Maybe we’ll include a few things to ponder about this crazy industry of ours and we’ll even try to have a little fun along the way. So check back frequently for new postings, take an occasional poll and please share your opinions with us as well!

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The KISS Principal is Making A Come Back…

A recent article on Fast Company Design talks about what’s coming in digital in 2013. I LOVE all things digital – I even admit to being a digital geek. However, I also admit my brain is on serious overload. I was thrilled to see the article made a […]

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Going for the Gold at Barrett-Jackson Auto Auction

We’re going for the gold at Barrett-Jackson’s 41st Collector Car Auction in Scottsdale, AZ on Tuesday, January 17, 2012. The auction company is generously donating valuable auction time for the Chip Miller Charitable Foundation (CMCF) to auction a completely refurbished 1969 Riverside Gold Corvette Stingray coupe as […]

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Exciting Times for Boutique Ad Agencies

Anyone surviving the advertising and marketing industries over the past five years knows it’s been a tough time for us. I’ve maintained the “survival of the fittest” theory is more true than ever now. Smaller agencies have the ability to be quick, nimble and most importantly – […]

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What’s the best Web site you’ve ever visited?

Do you have a favorite Web site? Have you been to a Web site that you absolutely loved? Please share which one and why you like it so much (i.e. easy navigation, good positioning, great products, etc).

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Simple Blogging Tips – Get to the Point!

Many of my clients either want to blog “better” or are considering adding it to their marketing mix. Their biggest barrier is they think a blog needs to be long to be good. It’s more important to share relevant content that readers want then to “over-write” just […]

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Benefits to Partnering with a Marketing Agency

In a previous blog post, “Do what you do well and outsource the rest,” I outlined some of the benefits to working with an outside resource for marketing support. I can’t deny the topic isn’t a little self serving, however if I didn’t believe agencies provide an important […]

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If they like you, how do you get them to propose?

There seems to be a million blogs and articles out there about using social media to drive leads with varying views from, “I still don’t get it” to “I can’t live without it.” In either case, the technology is moving at lightning speed and tough to keep […]

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