The purpose of our blog is to provide relevant and strategic marketing information you can use as a resource. Maybe we’ll include a few things to ponder about this crazy industry of ours and we’ll even try to have a little fun along the way. So check back frequently for new postings, take an occasional poll and please share your opinions with us as well!
A recent article on Fast Company Design talks about what’s coming in digital in 2013. I LOVE all things digital – I even admit to being a digital geek. However, I also admit my brain is on serious overload. I was thrilled to see the article made a […]Read more →
Ad Age recently asked prominent marketing professionals how they’ve improved their relationships with their agencies and what makes a good client/agency relationship. Highlights include: Be a partner with your agency Involve your agency in the entire process – from planning to implementation Bring clear, objective thinking to […]Read more →
We’re going for the gold at Barrett-Jackson’s 41st Collector Car Auction in Scottsdale, AZ on Tuesday, January 17, 2012. The auction company is generously donating valuable auction time for the Chip Miller Charitable Foundation (CMCF) to auction a completely refurbished 1969 Riverside Gold Corvette Stingray coupe as […]Read more →
Anyone surviving the advertising and marketing industries over the past five years knows it’s been a tough time for us. I’ve maintained the “survival of the fittest” theory is more true than ever now. Smaller agencies have the ability to be quick, nimble and most importantly – […]Read more →
My colleagues and I in the marketing agency business are always debating the definition of a “good” client. Our opinions are as different as we are individuals. The truth of the matter is that many times the decision to stay with a specific client comes down to […]Read more →
In a previous blog post, “Do what you do well and outsource the rest,” I outlined some of the benefits to working with an outside resource for marketing support. I can’t deny the topic isn’t a little self serving, however if I didn’t believe agencies provide an important […]Read more →