The purpose of our blog is to provide relevant and strategic marketing information you can use as a resource. Maybe we’ll include a few things to ponder about this crazy industry of ours and we’ll even try to have a little fun along the way. So check back frequently for new postings, take an occasional poll and please share your opinions with us as well!

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Are you relevant?

Relevancy: n. Relating to the matter under consideration; pertinent. – Webster’s New World Dictionary If you watch American Idol you know that Simon Cowell thinks it’s very important for the contestants to be “relevant” as an Idol. The same thing goes for your marketing prowess. For purposes

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How’s Your Electronic Image?

You make eye contact. You give a nice firm handshake. You put on your best suit. You make sure your Web site is perfect. Or do you? Just like your personal outward appearance, your Web site speaks volumes about you and your company. I’m constantly amazed at

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My Barrett-Jackson Experience

“Whatever you do, don’t raise your hand!” And with that very important piece of advice from my friend Christina, my Barrett-Jackson experience began. If you’re not in to cars, don’t tune out – this blog is as much about my experience as the Auction. The Barrett-Jackson Auto

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When the going gets tough, the tough get marketing

The phrase “you never know what tomorrow will bring” has never been more true than the past few weeks. Most people I’ve spoken with are still trying to figure out how the current economic conditions happened so fast…or how they happened at all. I’m not sure I

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Do what you do and do it well. Outsource the rest.

Sound familiar? Maybe not. Many companies with in-house marketing departments struggle with whether they should hire a marketing partner, rather than a marketing director. Here are my top five things to consider for outsourcing your marketing… 1. ObjectivityWhen you eat, sleep and generally live your brand day

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What Graduates Aren’t Learning About Marketing at University

The following article will be published in September in the Philly Ad News magazine: You are not entitled to a job. This fact came as quite a surprise to many of the 1,300 plus college students I spoke with at the 30th Annual American Marketing Association International

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