Success Stories

Active Integrated Marketing is a full-service agency specializing in strategic planning and implementation of integrated campaigns. Take a test drive in some of our client successes and contact us to find out how we can drive your marketing strategy to success!

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AD Rewards Starter Kit

Rewards Program

Our client, Affiliated Distributors needed to promote its new rewards program. The Active Integrated Marketing team developed an award-winning integrated communications campaign that achieved AD's goals through:

  • Development and implementation of a solid strategic and tactical marketing plan
  • Integrating both online and offline tactics that created engagement and excitement.
  • Consulted on new website and mobile app that was user-friendly, engaging and showcased gift items.

Read on then contact us to find out how we can create an integrated campaign to achieve your strategic goals.

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Verispan SDI Health Partner Rewards Program

Healthcare Acquisition/Retention Program

Our pharmaceutical data client needed a new campaign to drive physician participation in an ongoing program. The Active Integrated Marketing team developed and implemented a marketing plan that outlined the right course of action to gain new participation and keep existing healthcare professionals (HCP) active through:

  • Online HCP study to obtain behavior input.
  • Designed new Web site that was user-friendly and provided more interaction and showcased gift items.
  • Created ongoing campaign integrating Web, email, custom targeted direct mail, and search engine marketing.

Find out how we can create an integrated campaign for your acquisition or retention program.

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MyRicoh.com Customer Resource Portal

Customer Web Portal Development

To give Ricoh's customers a better online customer service experience, we developed a password-protected Web portal that allows customers to:

  • Place online meter reads.
  • Request service.
  • Pay their bills and purchase supplies.

With roll-out scheduled for early 2012, the new Web portal will provide a user-friendly online customer experience.

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Accupac corporate brochure

Brand Identity and Lead Generation

Our client, Accupac, needed a new brand identity and lead generation help. Through the development and implementation of a strategic and tactical plan, the company has a fresh look and feel and a successful ongoing lead generation program including:

  • All new collateral material, updated logo and print ads.
  • Search engine marketing campaign.
  • Standards of consistency and positioning.

Active Integrated was awarded Gold MarCom Awards for creativity/design and overall B2B brochure.

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Strategic plan development

Strategic Planning

Our client needed help positioning vast, complicated product lines to clients and prospects. We partnered with them to develop and implement a strategic plan that included:

  • Solid plan that could be implemented in phases as resources and budget allowed.
  • Promotional email campaign and product sell sheets.
  • Identification of level one and level two target markets.

The result was an integrated campaign that generated leads and provided better e-communications for the client.

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Ikon email campaign

B2B Lead Generation Campaign

A large B2B client needed to put targeted, qualified sales in the pipeline.

  • Developed tactical plan and recommendations for appropriate messaging.
  • Created email campaign with customized landing page to capture leads.

After a successful test run, this campaign was rolled out nationally.

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Accupac Pay Per Click Results

B2B Search Engine Marketing

Our client needed a "second sales team" to drive leads to their Web site. Through a successful Search Engine Marketing campaign, we:

  • Created a new sales channel and identified new target markets.
  • Tripled monthly Web site traffic.
  • Generated higher than average B2B click through rate and 33 to 1 ROI.

This has become an ongoing lead generation program for our client.

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corvette logo

Corvettes for a Cure

Corvettes for a Cure, a Philadelphia-region Corvette show, benefited the Delaware Valley chapter of the Alzheimer's Association. Through a team of volunteers, this event raised thousands of dollars, all benefiting the Alzheimer's Association. How did we do it? Through:

  • Web site promoting the event, accepting registrations and donations.
  • Aggressive PR/media campaign.
  • Sponsorships.

Over seven years, this local event raised almost $30,000 for a very worthy cause.

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business charts

Syndicated Market Research Study

A large pharmaceutical data company tapped Active Integrated to help them produce a syndicated research study from start to finish in only three months. The AIM team:

  • Identified the target audience, bought lists and sent online and offline promotions to drive response.
  • Teamed up with client's in-house programming staff to meet deadline.

The result was a successful, lucrative study for the client. We also helped them produce a promotional plan for ongoing product sales.

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Chip Miller Charitable Foundation

Non-Profit Fundraiser

Through integrated online and offline promotions, drive attendance to the world premiere of "The Quest," a documentary by film maker Michael Brown, to raise funds for the Chip Miller Charitable Foundation.

  • Volunteer-led promotions drove attendees to purchase tickets online.
  • Developed Web site, social media promotions and formal invitations to promote the event.

This event helped spread the word about Amyloidosis and raise funds for the Chip Miller Charitable Foundation.

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