Success Stories

Healthcare Acquisition/Retention Program

Our pharmaceutical data client needed a new campaign to drive physician participation in an ongoing program. The Active Integrated Marketing team developed a marketing plan that outlined the right course of action to gain new participation and keep existing healthcare professionals (HCP) active through:

• Online HCP study to obtain behavior input.
• Designed new Web site that was user-friendly and provided more interaction and showcased gift items.
• Created ongoing campaign integrating Web, email, custom targeted direct mail, and search engine marketing.

Find out how we can create an integrated campaign for your acquisition or retention program.

Customer Web Portal Development

To give Ricoh's customers a better online customer service experience, we developed a password-protected Web portal that allows customers to:

• Place online meter reads.
• Request service.
• Pay their bills and purchase supplies.

With roll-out scheduled for early 2012, the new Web portal will provide a user-friendly online customer experience.

Brand Identity and Lead Generation

Our client, Accupac, needed a new brand identity and lead generation help. Through the development and implementation of a strategic and tactical plan, the company has a fresh look and feel and a successful ongoing lead generation program including:

• All new collateral material, updated logo and print ads.
• Search engine marketing campaign.
• Standards of consistency and positioning.

Active Integrated was awarded Gold MarCom Awards for creativity/design and overall B2B brochure.

Strategic Planning

Our client needed help positioning vast, complicated product lines to clients and prospects. We partnered with them to develop and implement a strategic plan that included:

• Solid plan that could be implemented in phases as resources and budget allowed.
• Promotional email campaign and product sell sheets.
• Identification of level one and level two target markets.

The result was an integrated campaign that generated leads and provided better e-communications for the client.

B2B Lead Generation Campaign

A large B2B client needed to put targeted, qualified sales in the pipeline.

• Developed tactical plan and recommendations for appropriate messaging.
• Created email campaign with customized landing page to capture leads.

After a successful test run, this campaign was rolled out nationally.

B2B Search Engine Marketing

Our client needed a "second sales team" to drive leads to their Web site. Through a successful Search Engine Marketing campaign, we:

• Created a new sales channel and identified new target markets.
• Tripled monthly Web site traffic.
• Generated higher than average B2B click through rate and 33 to 1 ROI.

This has become an ongoing lead generation program for our client.

Corvettes for a Cure

Corvettes for a Cure, a Philadelphia-region Corvette show, benefited the Delaware Valley chapter of the Alzheimer's Association. Through a team of volunteers, this event raised thousands of dollars, all benefiting the Alzheimer's Association. How did we do it? Through:

• Web site promoting the event, accepting registrations and donations.
• Aggressive PR/media campaign.
• Sponsorships.

Over seven years, this local event raised almost $30,000 for a very worthy cause.

Syndicated Market Research Study

A large pharmaceutical data company tapped Active Integrated to help them produce a syndicated research study from start to finish in only three months. The AIM team:

• Identified the target audience, bought lists and sent online and offline promotions to drive response.
• Teamed up with client's in-house programming staff to meet deadline.

The result was a successful, lucrative study for the client. We also helped them produce a promotional plan for ongoing product sales.

Non-Profit Fundraiser

Through integrated online and offline promotions, drive attendance to the world premiere of "The Quest," a documentary by film maker Michael Brown, to raise funds for the Chip Miller Charitable Foundation.

• Volunteer-led promotions drove attendees to purchase tickets online.
• Developed Web site, social media promotions and formal invitations to promote the event.

This event helped spread the word about Amyloidosis and raise funds for the Chip Miller Charitable Foundation.

Strategic Planning – Patient Acquisition Program

A large direct response agency was understaffed and needed support on a strategic plan for their pharmaceutical client. Active Integrated partnered with them to:

• Created a successful strategic and tactical plan that was implemented and rolled out nationally.
• Conducted a thorough competitive review.
• Educated agency team members on therapeutic category and products.