Active Integrated Marketing is a full-service agency specializing in strategic planning and implementation of integrated campaigns. Take a test drive in some of our client successes and contact us to find out how we can drive your marketing strategy to success!
Online Market Research
Pharmaceutical data company challenged us to solicit physician participation in online study. The initiative was so successful the study was full in only a few hours. How did we do it?
- Created online survey that made participation easy.
- Tested email and mail solicitation.
- Provided gift certificate as incentive.
This has become an ongoing program for our client.
Read MoreNew Product Launch
The Challenge: Develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period.
- AIM developed a new brand design, logo, Web site, DRTV spot and direct mail to launch the product.
This program won a Gold MarCom award for overall site design.
Read MoreIncreasing Attendance at Corporate Meeting
The client's goal was to increase attendance at its annual meeting and streamline registration.
- Developed secure registration micro-site.
- Initiated incentive program to drive early registration.
- Worked with internal creative team to develop program collateral.
This campaign was awarded a Benny for direct marketing excellence in the newly created CRM category by the Philadelphia Direct Marketing Association!
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