Active Integrated Marketing is a full-service agency specializing in strategic planning and implementation of integrated campaigns. Take a test drive in some of our client successes and contact us to find out how we can drive your marketing strategy to success!

strategic plan process

Strategic Planning – Patient Acquisition Program

A large direct response agency was understaffed and needed support on a strategic plan for their pharmaceutical client. Active Integrated partnered with them to:

  • Created a successful strategic and tactical plan that was implemented and rolled out nationally.
  • Conducted a thorough competitive review.
  • Educated agency team members on therapeutic category and products.
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Physician online survey

Online Market Research

Pharmaceutical data company challenged us to solicit physician participation in online study. The initiative was so successful the study was full in only a few hours. How did we do it?

  • Created online survey that made participation easy.
  • Tested email and mail solicitation.
  • Provided gift certificate as incentive.

This has become an ongoing program for our client.

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Association for the American Working Family

New Product Launch

The Challenge: Develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period.

  • AIM developed a new brand design, logo, Web site, DRTV spot and direct mail to launch the product.

This program won a Gold MarCom award for overall site design.

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Increasing Attendance at Corporate Meeting

Increasing Attendance at Corporate Meeting

The client's goal was to increase attendance at its annual meeting and streamline registration.

  • Developed secure registration micro-site.
  • Initiated incentive program to drive early registration.
  • Worked with internal creative team to develop program collateral.

This campaign was awarded a Benny for direct marketing excellence in the newly created CRM category by the Philadelphia Direct Marketing Association!

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