Active Integrated Marketing is a full-service agency specializing in strategic planning and implementation of integrated campaigns. Take a test drive in some of our client successes and contact us to find out how we can drive your marketing strategy to success!
Strategic Planning – Patient Acquisition Program
A large direct response agency was understaffed and needed support on a strategic plan for their pharmaceutical client. Active Integrated partnered with them to:[custom_list style="list-2"]
- Created a successful strategic and tactical plan that was implemented and rolled out nationally.
- Conducted a thorough competitive review.
- Educated agency team members on therapeutic category and products.
Online Market Research
Pharmaceutical data company challenged us to solicit physician participation in online study. The initiative was so successful the study was full in only a few hours. How did we do it?[custom_list style="list-2"]
- Created online survey that made participation easy.
- Tested email and mail solicitation.
- Provided gift certificate as incentive.
This has become an ongoing program for our client.[small_button text="Read More" title="Read More" url="http://www.activeintegrated.net/2011/09/14/online-market-research/" style="light" align="left"]
New Product Launch
The Challenge: Develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period.[custom_list style="list-2"]
- AIM developed a new brand design, logo, Web site, DRTV spot and direct mail to launch the product.
This program won a Gold MarCom award for overall site design.[small_button text="Read More" title="Read More" url="http://www.activeintegrated.net/2011/08/15/new-product-launch/" style="light" align="left"]
Increasing Attendance at Corporate Meeting
The client's goal was to increase attendance at its annual meeting and streamline registration.[custom_list style="list-2"]
- Developed secure registration micro-site.
- Initiated incentive program to drive early registration.
- Worked with internal creative team to develop program collateral.
This campaign was awarded a Benny for direct marketing excellence in the newly created CRM category by the Philadelphia Direct Marketing Association![small_button text="Read More" title="Read More" url="http://www.activeintegrated.net/2011/08/12/client-meeting-acquisition/" style="light" align="left"]