Archive for the Active Integrated Marketing Category

Exciting Times for Boutique Ad Agencies

Anyone surviving the advertising and marketing industries over the past five years knows it’s been a tough time for us. I’ve maintained the “survival of the fittest” theory is more true than ever now. Smaller agencies have the ability to be quick, nimble and most importantly – […]

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Benefits to Partnering with a Marketing Agency

In a previous blog post, “Do what you do well and outsource the rest,” I outlined some of the benefits to working with an outside resource for marketing support. I can’t deny the topic isn’t a little self serving, however if I didn’t believe agencies provide an important […]

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If they like you, how do you get them to propose?

There seems to be a million blogs and articles out there about using social media to drive leads with varying views from, “I still don’t get it” to “I can’t live without it.” In either case, the technology is moving at lightning speed and tough to keep […]

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The Habits of Millennials and Why It’s Important

In March 2009, I wrote a blog about “relevance” in today’s society and the differences between Millennials, Gen Xers and Baby Boomers. Much study continues about the Millennial generation (people between the ages of 18 and 29) so it seems like a good time for a follow […]

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