If they like you, how do you get them to propose?

On February 3, 2011   /   Active Integrated Marketing, advertising agency, Content, Facebook, lead generation, marketing agency, marketing planning, online advertising, online marketing, SEM, Social media, social networking, strategic marketing, strategic planning, Twitter, Web site   /   Leave a comment

There seems to be a million blogs and articles out there about using social media to drive leads with varying views from, “I still don’t get it” to “I can’t live without it.” In either case, the technology is moving at lightning speed and tough to keep

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A Technology Geek Gives Thanks

On November 24, 2010   /   BlackBerry, Facebook, LinkedIn, marketing career, Susan Matthews, technology, Twitter, Web site, YouTube   /   2 Comments

It dawned on me the other day that I’ve been out of college for 20 years. When I looked back at the differences between 1990 and now from a work perspective, it doesn’t take much to see how drastically different my life is now. No more flapping

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Your Electronic Image – Part Deux

On April 29, 2009   /   b2b blog, electronic image, email etiquette, Facebook, publishing, Web site   /   Leave a comment

i had a really really gr8 day today and i hope i have another one tomorrow and im going to go feed my cats now so i can go 2 bed early. A few blog posts ago I wrote about the importance of having a Web site

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Are you relevant?

On March 8, 2009   /   American Idol, b2b, Baby Boomer, blog, Facebook, Gen X, Gen Y, LinkedIn, millenial, pharmaceutical marketing, Simon Cowell, social networking, tweet, Twitter, uTube   /   1 Comment

Relevancy: n. Relating to the matter under consideration; pertinent. – Webster’s New World Dictionary If you watch American Idol you know that Simon Cowell thinks it’s very important for the contestants to be “relevant” as an Idol. The same thing goes for your marketing prowess. For purposes

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How’s Your Electronic Image?

On February 25, 2009   /   Facebook, interview, lead generation, marketing director, online advertising, online marketing, relevancy, SEM, SEO, strategic planning, Twitter, Web site, Web site development   /   1 Comment

You make eye contact. You give a nice firm handshake. You put on your best suit. You make sure your Web site is perfect. Or do you? Just like your personal outward appearance, your Web site speaks volumes about you and your company. I’m constantly amazed at

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My Barrett-Jackson Experience

On January 19, 2009   /   Amy Assiter, bad economy, Barrett-Jackson Auto Auction, Bloomington Gold, Carlisle Events, Corvettes, customer service, Eagles, Eddie Van Halen, Facebook, General Motors, IM, strategic marketing   /   4 Comments

“Whatever you do, don’t raise your hand!” And with that very important piece of advice from my friend Christina, my Barrett-Jackson experience began. If you’re not in to cars, don’t tune out – this blog is as much about my experience as the Auction. The Barrett-Jackson Auto

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What Graduates Aren’t Learning About Marketing at University

On August 26, 2008   /   AMA, American Marketing Association, Big Easy, college students, email etiquette, Facebook, job strategies, marketing career, mentoring, MySpace, New Orleans, Temple University   /   Leave a comment

The following article will be published in September in the Philly Ad News magazine: You are not entitled to a job. This fact came as quite a surprise to many of the 1,300 plus college students I spoke with at the 30th Annual American Marketing Association International

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