Archive for the strategic planning Category

Exciting Times for Boutique Ad Agencies

Anyone surviving the advertising and marketing industries over the past five years knows it’s been a tough time for us. I’ve maintained the “survival of the fittest” theory is more true than ever now. Smaller agencies have the ability to be quick, nimble and most importantly – […]

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If they like you, how do you get them to propose?

There seems to be a million blogs and articles out there about using social media to drive leads with varying views from, “I still don’t get it” to “I can’t live without it.” In either case, the technology is moving at lightning speed and tough to keep […]

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How’s Your Electronic Image?

You make eye contact. You give a nice firm handshake. You put on your best suit. You make sure your Web site is perfect. Or do you? Just like your personal outward appearance, your Web site speaks volumes about you and your company. I’m constantly amazed at […]

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