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A Success Story...

The Challenge:


To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period. Most insurance companies focus on the senior market and have not been successful in gaining market share in the middle market. This market still relies on agents to purchase life insurance and many times do not understand why they need insurance.

The Scenic Route
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Links and Resources > Professional Associations
Professional Associations (2)
A great way to not only met new friends, clients and colleagues, professional associations are also a way to give back to the community. I highly recommend getting involved and volunteering - even if it is only a few hours a month.

Here’s a great article published by Thomasnet.com (who coincidentally is a former client) about involvement in professional groups and how they can boost your career.
Philly Ad Club
Philly Ad Club
For more than 61 years, The Philadelphia Advertising Club, a non-profit organization, has served the industry's professionals with distinction. It is one of the region's largest and most active trade associations. It represents Greater Philadelphia Ad Agencies, Greater Philadelphia Interactive Agencies, Philadelphia Media Buying Agenices, other specialty agencies, Philadelphia Broadcast and Print Media, and more.
Read more...
American Marketing Association
American Marketing Association
For the past 5 years, I have been actively involved in the Philadelphia Chapter of the American Marketing Association, most recently as president.
Read more...

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