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The Challenge:


To obtain physician input regarding their preferences for participating in market research studies for a national healthcare market research company.

The Scenic Route
smartresources is developed by The SmartFactory (http://www.smartfactory.ca), a division of INBOX International (http://inboxinternational.com)
smartresources is developed by The SmartFactory (http://www.smartfactory.ca), a division of INBOX International (http://inboxinternational.com)
Links and Resources > Professional Associations > American Marketing Association
American Marketing Association American Marketing Association
For the past 5 years, I have been actively involved in the Philadelphia Chapter of the American Marketing Association, most recently as president.
Although running a large chapter made up of marketers from all different industries had its challenges, it was immensely gratifying.

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Thanks for all of your help making our "Where's Trusty" program so great! We get the best compliments and the program is a huge success.

JoAnn Gigliotti, Marketing Communications, Firstrust Bank