The Challenge:

To obtain physician input regarding their preferences for participating in market research studies for a national healthcare market research company.

The Challenge:

To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period. Most insurance companies focus on the senior market and have not been successful in gaining market share in the middle market. This market still relies on agents to purchase life insurance and many times do not understand why they need insurance.

The Challenge:

To develop a patient database and increase market share of a nephrology product for the ad agency of a large biotech company. Client was short staffed and needed an experienced pharmaceutical product marketer.

The Challenge:

To produce a large, syndicated market research study in an accelerated time frame.

The Challenge:

To promote and communicate vast, complicated product lines to existing and prospective clients to generate new sales.