Active Integrated Marketing

Online Research Study

Tue, 09 Sep 2008 15:20:00 -0400

The Challenge:

To obtain physician input regarding their preferences for participating in market research studies for a national healthcare market research company.

Insurance Brand

Wed, 06 Aug 2008 15:10:00 -0400

The Challenge:

To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period. Most insurance companies focus on the senior market and have not been successful in gaining market share in the middle market. This market still relies on agents to purchase life insurance and many times do not understand why they need insurance.

Patient Acquisition Program

Wed, 06 Aug 2008 15:10:00 -0400

The Challenge:

To develop a patient database and increase market share of a nephrology product for the ad agency of a large biotech company. Client was short staffed and needed an experienced pharmaceutical product marketer.

Syndicated Market Research Study

Wed, 06 Aug 2008 15:10:00 -0400

The Challenge:

To produce a large, syndicated market research study in an accelerated time frame.

Complicated Product Lines

Wed, 06 Aug 2008 15:10:00 -0400

The Challenge:

To promote and communicate vast, complicated product lines to existing and prospective clients to generate new sales.

Direct-to-Healthcare Professional Acquisition and Retention Program

Wed, 06 Aug 2008 15:10:00 -0400

The Challenge:

Obtain physician input regarding their preferences for participating in market research studies
Create direct-to-physician acquisition and retention program for audit panels

Corvettes For A Cure

Wed, 06 Aug 2008 15:10:00 -0400

The Challenge:

To increase the amount of money raised for the Delaware Valley Chapter of the Alzheimerâs Association during the Third, Fourth and Fifth Annual Corvettes for a Cure event

B2B Pharmaceutical

Wed, 06 Aug 2008 15:10:00 -0400

The Challenge:

To create corporate visibility and drive inexpensive, qualified leads to a B2B pharmaceutical supplier's Website

Annual Client Meeting

Wed, 06 Aug 2008 15:00:00 -0400

The Challenge:

To improve annual client meeting attendance and to create excitement about the meeting.

Pharma Contract Manufacturing

Wed, 06 Aug 2008 15:00:00 -0400

The Challenge:

Create a new brand identity for an established pharmaceutical contract manufacturing company that is expanding under new management.