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AIM Blogs
A Success Story... The Challenge:To develop a patient database and increase market share of a nephrology product for the ad agency of a large biotech company. Client was short staffed and needed an experienced pharmaceutical product marketer. The Scenic Route |
The Challenge:To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period. Most insurance companies focus on the senior market and have not been successful in gaining market share in the middle market. This market still relies on agents to purchase life insurance and many times do not understand why they need insurance. |
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Testimonials "We hired Active Integrated for one project, and now have an ongoing working relationship with someone dependable and honest. You stepped right in, integrated with our team, and turned around a high-quality study. Your contributions to our company's long-term goals were invaluable. We can't thank you enough for all your hard work and support."
David Johnson, Former VP, Client Solutions, Verispan, LLC (now SDI) |