The Challenge:

To create corporate visibility and drive inexpensive, qualified leads to a B2B pharmaceutical supplier's Website

Our Solution:

Developed an integrated marketing campaign including new sales collateral, online marketing and print advertising.

Implemented an extensive pay-per-click campaign on Google, Yahoo! and Business.com through:

• Development and optimization of appropriate keyword list and solid creative positioning
  
• Driving users to specific landing pages on the website that will provide a successful search and ultimately result in contacting a sales rep
  
• Complimenting organic listings
  
• Expanded to International search
  
• Continually testing and measuring terms to receive optimal results

The Results

• Drove numerous new leads to sales team at a 33:1 ROI
  
• Created a new sales channel/target market for client
  
• Tripled monthly Web site traffic since campaign inception
  
• Generated a higher than average B2B click through rate
  
• Maintained a lower than targeted cost per click
  
• Received two Gold MarCom Creative Awards for creativity/design and overall business-to-business brochure for the new corporate brochure!