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A Success Story...

The Challenge:


To obtain physician input regarding their preferences for participating in market research studies for a national healthcare market research company.

The Scenic Route

Online Research Study

The Challenge:


To obtain physician input regarding their preferences for participating in market research studies for a national healthcare market research company.

Our Solution:
  • Created online survey that made participation easy
  • Divided audiences into three cells for testing purposes
  • Sent emails to two cells & mailing to the third
  • Filled the surveys in less than two hours of sending emails/within three days of mail arrival
  • Provided gift certificate as incentive

The Results:


  • Developing strategic marketing plan based on results for corporate promotion campaign
Active Integrated Marketing a full service agency specializing in strategic planning and implementation of integrated marketing programs. Contact us today so we can drive your strategy to success.
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Thanks for all of your help making our "Where's Trusty" program so great! We get the best compliments and the program is a huge success.

JoAnn Gigliotti, Marketing Communications, Firstrust Bank