Driving Your Strategy to Success
Bookmark and Share-->
AIM Blogs

A Success Story...

The Challenge:

  • Obtain physician input regarding their preferences for participating in market research studies
  • Create direct-to-physician acquisition and retention program for audit panels


The Scenic Route

Patient Acquisition Program

The Challenge:


To develop a patient database and increase market share of a nephrology product for the ad agency of a large biotech company. Client was short staffed and needed an experienced pharmaceutical product marketer.

Our Solution:


To develop a solid strategic and tactical patient acquisition plan that was successfully tested and rolled out nationally.

The plan/presentation included:
  • Competitive review and media analysis/recommendations
  • Education of client team members with information about therapeutic category, products and competition
Active Integrated Marketing a full service agency specializing in strategic planning and implementation of integrated marketing programs. Contact us today so we can drive your strategy to success.
  Print article Send article

Navigate through this category's success stories
Complicated Product Lines Next article
Search

Advanced Search
Get Social...
Testimonials
"We really appreciate your excellent account-management skills. You handled everything, from working with us on our budgets to implementing our numerous programs, and smoothly transitioned the account from print to online back in the dark ages. We would love to work with you again!"

Christine Gallen, Marketing Manager, Thomas Register