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A Success Story...

The Challenge:


To develop a patient database and increase market share of a nephrology product for the ad agency of a large biotech company. Client was short staffed and needed an experienced pharmaceutical product marketer.

The Scenic Route

Syndicated Market Research Study

The Challenge:


To produce a large, syndicated market research study in an accelerated time frame.

Our Solution:


To create the survey instrument, field study both online and offline, analyze data and write final 300 page study - in less than three months - including:
  • Identification of target audience and physician acquisition lists
  • An email and fax campaign to drive physician participation
  • Working with client's data and programming specialists to collect data and produce reports
  • The first integrated promotional plan for the Strategic Study Series
Active Integrated Marketing a full service agency specializing in strategic planning and implementation of integrated marketing programs. Contact us today so we can drive your strategy to success.
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Testimonials
"We needed a very large project managed and implemented in a short time. We didn’t have the available resources and hired Active Integrated. You instantly took control of the entire project. You worked with key team members and turned around a 300-page study in just 3 months -- including creating and implementing a new promotion plan! We more than got our money’s worth, and look forward to a long and mutually prosperous relationship with Active Integrated."

Kelly Sborlini, VP Product Management, SDI Health LLC