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A Success Story...

The Challenge:


To develop a patient database and increase market share of a nephrology product for the ad agency of a large biotech company. Client was short staffed and needed an experienced pharmaceutical product marketer.

The Scenic Route

Direct-to-Healthcare Professional Acquisition and Retention Program

Direct-to-Healthcare Professional Acquisition and Retention Program

The Challenge:

  • Obtain physician input regarding their preferences for participating in market research studies
  • Create direct-to-physician acquisition and retention program for audit panels


Our Solution:

  • Surveyed physicians to profile their market research loyalty behaviors
  • Based on the results from the survey, developed strategic marketing plan aimed at driving HCP enrollment and loyalty
  • Built new brand for program which included new logo and positioning/creative standards
  • Created an ongoing campaign that integrates Web sites, custom direct mail, email, search engine marketing and enhanced rewards offerings

The Results:

  • Filled the surveys in less than two hours of sending emails/within three days of mail arrival
  • Created successful, ongoing program
Active Integrated Marketing a full service agency specializing in strategic planning and implementation of integrated marketing programs. Contact us today so we can drive your strategy to success.
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"We really appreciate your excellent account-management skills. You handled everything, from working with us on our budgets to implementing our numerous programs, and smoothly transitioned the account from print to online back in the dark ages. We would love to work with you again!"

Christine Gallen, Marketing Manager, Thomas Register