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A Success Story...

The Challenge:

  • Obtain physician input regarding their preferences for participating in market research studies
  • Create direct-to-physician acquisition and retention program for audit panels


The Scenic Route

Corvettes For A Cure

The Challenge:


To increase the amount of money raised for the Delaware Valley Chapter of the Alzheimer’s Association during the Third, Fourth and Fifth Annual Corvettes for a Cure event

Our Solution:


Developed grass-roots promotions to build public awareness, attendance and donations including:
  • Creation of a Website that detailed the event, showcased previous year's winners and accepted online registrations www.CorvettesForACure.com
  • Launched an aggressive public relations campaign
  • Distributed flyers and promotions at regional Corvette shows
  • Acquired sponsors


The Results


  • Increased the amount of money raised year after year for the Association
  • Doubled the amount of Corvettes in attendance (up to 125 in 2008)
  • Published post-event articles in both Vette and Corvette Enthusiast magazines
  • AIM awarded a Gold MarCom Creative Award in the Public Service Promotion Campaign category
Active Integrated Marketing a full service agency specializing in strategic planning and implementation of integrated marketing programs. Contact us today so we can drive your strategy to success.
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Thanks for all of your help making our "Where's Trusty" program so great! We get the best compliments and the program is a huge success.

JoAnn Gigliotti, Marketing Communications, Firstrust Bank