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A Success Story... The Challenge:To develop a new insurance brand targeting the middle market (age 35-54), and to launch a new product line that will return premiums to customers after a 15-year period. Most insurance companies focus on the senior market and have not been successful in gaining market share in the middle market. This market still relies on agents to purchase life insurance and many times do not understand why they need insurance. The Scenic Route |
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Testimonials "We needed a very large project managed and implemented in a short time. We didn’t have the available resources and hired Active Integrated. You instantly took control of the entire project. You worked with key team members and turned around a 300-page study in just 3 months -- including creating and implementing a new promotion plan! We more than got our money’s worth, and look forward to a long and mutually prosperous relationship with Active Integrated."
Kelly Sborlini, VP Product Management, SDI Health LLC |
