Ad Age recently asked prominent marketing professionals how they’ve improved their relationships with their agencies and what makes a good client/agency relationship.
- Be a partner with your agency
- Involve your agency in the entire process – from planning to implementation
- Bring clear, objective thinking to your clients
It’s a good reminder for all of us on both sides of the partnership. Check out the article by clicking here: “How to Be a Better Agency Client.” Comments came from companies like Coca-Cola, Dunkin Donuts and Macy’s.
Music to this agency-owner’s ears!