AD Rewards Program Starter Kit

The Challenge:

  • Drive new source of revenue
  • Establish a business model that reflects opportunities to enhance program adoption, internal support and drive future growth
  • Develop and grow mindshare

Our Strategic Solution:

  • Develop and implement a strategic and tactical marketing plan for a large integrated campaign to promote the AD Rewards Program.
  • Utilize both direct mail and digital initiatives, such as email, a website and a smart phone app.
  • Incorporate branded reminder tools such as a customized mouse pad, post-it note book and pen.
  • Deploy communications at targeted intervals throughout the program which are designed to keep Affiliated Distributors and the program top-of-mind and to increase participation.

The Results:

  • This program has achieved its goals and is ongoing due to its success.


MarCom Awards WinnerAWARD FOR THE REWARD PROGRAM…Active Integrated Marketing was awarded a 2013 Gold MarCom Award in the Integrated Marketing Campaign category!


Thank you to our great partners on this program:

  • Element 28 Design (graphic design)
  • Intelligencer Printing (printing and lettershop)
  • J.M. McCauley & Co., Inc. (premiums)
  • Stik WithIt/Print Works (custom post-it pads)




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