Ad Age recently asked prominent marketing professionals how they’ve improved their relationships with their agencies and what makes a good client/agency relationship. Highlights include: Be a partner with your agency Involve your agency in the entire process – from planning to implementation Bring clear, objective thinking to
Anyone surviving the advertising and marketing industries over the past five years knows it’s been a tough time for us. I’ve maintained the “survival of the fittest” theory is more true than ever now. Smaller agencies have the ability to be quick, nimble and most importantly –
My colleagues and I in the marketing agency business are always debating the definition of a “good” client. Our opinions are as different as we are individuals. The truth of the matter is that many times the decision to stay with a specific client comes down to
Just where did I put that to-do list? Oh, here it is…right under the pile of to-dos. As usual, I’m later than I planned to be posting this blog because of all the client deadlines that were pushed to the top of the list. I didn’t put
Why do clients hire agencies? Sounds like a simple question, but not always a one clients consciously ask when they start their search. Generally it’s because they need advertising or marketing support and don’t have internal resources to create promotional campaigns. But it goes much deeper than
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