Ad Age recently asked prominent marketing professionals how they’ve improved their relationships with their agencies and what makes a good client/agency relationship. Highlights include: Be a partner with your agency Involve your agency in the entire process – from planning to implementation Bring clear, objective thinking to
Anyone surviving the advertising and marketing industries over the past five years knows it’s been a tough time for us. I’ve maintained the “survival of the fittest” theory is more true than ever now. Smaller agencies have the ability to be quick, nimble and most importantly –
Recently, I published a blog about firing your client. I’ve gotten a lot of feedback from my colleagues – mostly that it sounds good in theory, but it’s much harder to actually pull the trigger. I don’t disagree. In a similar vein, I just came across a
My colleagues and I in the marketing agency business are always debating the definition of a “good” client. Our opinions are as different as we are individuals. The truth of the matter is that many times the decision to stay with a specific client comes down to
In a previous blog post, “Do what you do well and outsource the rest,” I outlined some of the benefits to working with an outside resource for marketing support. I can’t deny the topic isn’t a little self serving, however if I didn’t believe agencies provide an important
There seems to be a million blogs and articles out there about using social media to drive leads with varying views from, “I still don’t get it” to “I can’t live without it.” In either case, the technology is moving at lightning speed and tough to keep
Sound familiar? Maybe not. Many companies with in-house marketing departments struggle with whether they should hire a marketing partner, rather than a marketing director. Here are my top five things to consider for outsourcing your marketing… 1. ObjectivityWhen you eat, sleep and generally live your brand day
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