Ad Age recently asked prominent marketing professionals how they’ve improved their relationships with their agencies and what makes a good client/agency relationship. Highlights include: Be a partner with your agency Involve your agency in the entire process – from planning to implementation Bring clear, objective thinking to
Recently, I published a blog about firing your client. I’ve gotten a lot of feedback from my colleagues – mostly that it sounds good in theory, but it’s much harder to actually pull the trigger. I don’t disagree. In a similar vein, I just came across a
Do you have a favorite Web site? Have you been to a Web site that you absolutely loved? Please share which one and why you like it so much (i.e. easy navigation, good positioning, great products, etc).
Many of my clients either want to blog “better” or are considering adding it to their marketing mix. Their biggest barrier is they think a blog needs to be long to be good. It’s more important to share relevant content that readers want then to “over-write” just
The other day one of my clients asked me for a list of “go to” Web sites that I use as marketing resources. In the spirit of sharing, below is that list for your reference too. If you have any other’s that aren’t on this list –
Why do clients hire agencies? Sounds like a simple question, but not always a one clients consciously ask when they start their search. Generally it’s because they need advertising or marketing support and don’t have internal resources to create promotional campaigns. But it goes much deeper than
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