Ad Age recently asked prominent marketing professionals how they’ve improved their relationships with their agencies and what makes a good client/agency relationship. Highlights include: Be a partner with your agency Involve your agency in the entire process – from planning to implementation Bring clear, objective thinking to
My colleagues and I in the marketing agency business are always debating the definition of a “good” client. Our opinions are as different as we are individuals. The truth of the matter is that many times the decision to stay with a specific client comes down to
There seems to be a million blogs and articles out there about using social media to drive leads with varying views from, “I still don’t get it” to “I can’t live without it.” In either case, the technology is moving at lightning speed and tough to keep
“Whatever you do, don’t raise your hand!” And with that very important piece of advice from my friend Christina, my Barrett-Jackson experience began. If you’re not in to cars, don’t tune out – this blog is as much about my experience as the Auction. The Barrett-Jackson Auto
Sound familiar? Maybe not. Many companies with in-house marketing departments struggle with whether they should hire a marketing partner, rather than a marketing director. Here are my top five things to consider for outsourcing your marketing… 1. ObjectivityWhen you eat, sleep and generally live your brand day
Why do clients hire agencies? Sounds like a simple question, but not always a one clients consciously ask when they start their search. Generally it’s because they need advertising or marketing support and don’t have internal resources to create promotional campaigns. But it goes much deeper than
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